The Milwaukee Bucks, who currently sit at .500, have gotten some national exposure this year with the emergence of their breakout star Giannis Antetokounmpo. But perhaps the 22-year old star has given the Bucks a bit of unwanted international attention as well.
On Thursday, the German liquor company Mast-Jägermeister filed a formal opposition to the registration of the new-look Bucks logo with Trademark Trial and Appeal Board at the U.S. Patent and Trademark Office.
Jäger’s claim is that the Bucks “new” logo, which was actually established after the team rebranded at the start of the 2015 season, is too similar to the dear emblazoned on the outside of their bottles.
Todd Radom at Sporting News noticed the similarity when the logo was revealed, but it’s taken the Germans over a year and a half to file a complaint… not very efficient.
Jäger’s concern is that “prospective customers who are dissatisfied with the quality of Applicant’s services will attribute those defects to Opposer.”
In other words, if the Bucks lose to the Mavericks this weekend, some college kid won’t want to throw back Jäger bombs? I think not.
Jägermeister need not worry about the Bucks, who are on the up-and-up with the Greek Freak. Their licoricey shots dropped in Red Bull have been a staple for collegians and d-bags for decades and that won’t change, as evidenced by this video that went viral (ish) in 2008.